The Joner
Football Story

Lee 'Joner' Jones

Lee Jones earned his UEFA C licence at 16 as a youth player at Wrexham AFC. By 19 he held his UEFA B licence and was appointed Academy Director at Rhyl FC Academy. He led his U14s to an international tournament win in France, taking home the best coach award in the process.

A qualified teacher, Lee ran a community football project for unemployed adults and ex-offenders before coaching at Llandudno FC as a player/coach. He trialled for A-League clubs including Central Coast Mariners, then founded Joner Football in Sydney, Australia. What started as individual coaching sessions has grown into a global football development brand.

Lee has coached A-League, W-League, and elite international players. He has built a social media following of over 2.1 million footballers and launched the Joner Football App with 50,000+ downloads and 1,500+ training drills. His elite training camps run across 15+ countries, and players who have trained under his methodology have gone on to professional and international careers.

Today, Joner Football operates out of the brand new JFP HQ in Belrose, Sydney. A state-of-the-art indoor facility purpose-built for technical development. Lee's coaching philosophy has never changed: master the ball, and the game opens up. Every drill, every session, every camp is built around technical excellence, high intensity, and genuine player development.